{"product_id":"kerastase-premiere-decalcifying-preshampoo-treatment-250ml","title":"KERASTASE PREMIERE DECALCIFYING PRESHAMPOO TREATMENT 250ml","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eDECALCIFYING REPAIRING PRE-SHAMPOO TREATMENT 250ml \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eA dual-action decalcifying and repairing pre-shampoo hair treatment for damaged hair. Removes calcium and reinforces hair strength, leaving it stronger, smoother, and shinier.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eProduct Benefits\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp class=\"h-text-size-14\"\u003e✔ Decalcifies and dramatically repairs persistent damage.*\u003cbr\u003e✔ Helps reverse stiffness and dullness\u003cbr\u003e✔ Helps reconnect broken links between keratin chains for an inner structure reinforcement\u003cbr\u003e\u003cbr\u003e✔ Restores hair's original strength*\u003cbr\u003e✔ Reinforces the hairs inner structure**\u003cbr\u003e✔ Up to 75% more shine***\u003cbr\u003e✔ 95% of women agree hair looks radically healthy****\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003csmall\u003e*Instrumental test on bleached hair after continued use of the full Première routine vs. non-bleached hair.\u003cbr\u003e**Instrumental test after continued use of the Première routine.\u003cbr\u003e***Instrumental test after one use \u003cbr\u003e****Consumer perception test, 84 women.\u003c\/small\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb\u003eStep 1:\u003c\/b\u003e\u003cbr\u003eApply generously on wet lengths before shampoo and massage throughout.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eStep 2:\u003c\/b\u003e\u003cbr\u003eLeave on for 5 minutes. Don’t rinse.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eStep 3:\u003c\/b\u003e\u003cbr\u003eLayer Première Shampoo directly on top to maximise efficacy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eStep 4:\u003c\/b\u003e\u003cbr\u003eRinse and follow with Première Conditioner or Mask.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003ePremière Addictive Scent\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp class=\"h-text-align-justify\"\u003e\u003cspan\u003e\u003cb\u003ePORTOFINO SUMMER: \u003c\/b\u003e\u003c\/span\u003ethis luminous creation reveals the sensuality of a vibrant mandarin. The Fragrance unveils a citrus \u0026amp; mandarin cocktail surrounded by an accord of orange flower and jasmine. It creates a true summer nectar sending you directly to Italy.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cb\u003eTOP NOTES: \u003c\/b\u003e\u003c\/span\u003ecitrus accord with happy mandarin.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cb\u003eHEART NOTES: \u003c\/b\u003e\u003c\/span\u003edelicate and silky premium flowers.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cb\u003eBASE NOTES: \u003c\/b\u003e\u003c\/span\u003eenveloping rich and subtle woody facets.\u003c\/p\u003e\n\u003ch3\u003eProduct Description\u003c\/h3\u003e\n\u003cdiv class=\"h-text-align-justify h-text-size-14\"\u003eOur first pre-shampoo treatment that removes excess calcium and helps repair all types of damaged hair.\u003cbr\u003e\u003cbr\u003eHard water with calcium can further damage already delicate over-processed or bleached hair. Because it’s more porous, damaged hair can absorb up to 3 times more calcium than natural hair. This treatment formulated with a concentration of pure citric acid and glycine has a dual action: it decalcifies hair from this calcium overdose, and works to repair it from the inside out, restoring hair strength, and reversing its stiff, dull appearance.\u003cbr\u003e\u003cbr\u003eWith its transparent gel texture, this pre-treatment helps repair persistent damage, working to reconnect broken keratin links and reinforce hair strength and structure. Hair is left stronger, healthier-looking, and shinier – as if renewed. Leave on Kérastase Première Decalcifying Repairing Pre-Shampoo Treatment without rinsing, and layer with Kérastase Première\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.kerastase.co.uk\/ranges\/regimen\/premiere\/decalcifying-repairing-shampoo\/KER_00278.html\"\u003eDecalcifying Repairing Shampoo\u003c\/a\u003e. Team with Kérastase Première\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.kerastase.co.uk\/ranges\/regimen\/premiere\/anti-rigidity-decalcifying-repairing-conditioner\/KER_00279.html\"\u003eAnti-Rigidity Decalcifying Repairing Conditioner\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eas a final step.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"h-text-align-justify h-text-size-14\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"h-text-align-justify h-text-size-14\"\u003e\n\u003ch5\u003eFull Ingredient List: AQUA \/ WATER \/ EAU ●GLYCERIN ●PROPYLENE GLYCOL●GLYCINE ●CITRIC ACID ●PEG-40 HYDROGENATED CASTOR OIL ●SODIUM HYDROXIDE ● PARFUM \/ FRAGRANCE ●CETRIMONIUM CHLORIDE ● POLYSORBATE 20 ●POLYSORBATE 80 ● PHENOXYETHANOL ●HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL ●HYDROXYPROPYL GUAR ●HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE ●QUATERNIUM-80 ●LIMONENE ●LINALOOL ●SODIUM BENZOATE ●CITRAL ●POTASSIUM SORBATE ●\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"h-text-align-justify h-text-size-14\"\u003e\n\u003cbr\u003eBottle made using 95% recycled plastic*\u003cbr\u003eRestores hair's original strength**\u003cbr\u003e\u003cbr\u003e\u003csmall\u003e*Excluding colorants and additives\u003cbr\u003e**Instrumental test on bleached hair after continued use of the full Première routine vs. non-bleached hair.\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"h-text-align-justify h-text-size-14\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"HairCare Cyprus","offers":[{"title":"Default Title","offer_id":48353765261645,"sku":"","price":56.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0064\/2875\/4010\/files\/ker-concentre-decalcifiant-3474637196684-main.jpg?v=1710333292","url":"https:\/\/www.haircarecyprus.com\/products\/kerastase-premiere-decalcifying-preshampoo-treatment-250ml","provider":"HairCare Cyprus","version":"1.0","type":"link"}