For beautifully defined, hydrated, and resilient curls—from waves to coils.
🌿 Why Curl Manifesto?
Formulated specifically for wavy (2a–2c), curly (3a–3c), and coily hair (4a–4c), the Curl Manifesto line uses a powerful blend of hydrating Manuka Honey, cementing Ceramides, and defining Glycerin to deliver:
+63% hydration, +87% strength, and 94% more curl definition when used as a full system
Frizz control, softness, bounce, and superior curl formation
*Based on instrumental and consumer tests comparing the complete regimen vs. non-conditioning shampoo
🧴 Signature Ingredients
Manuka Honey: Mineral-rich and replenishing, this rare honey restores moisture and shine
Ceramides: Strengthen the hair fiber and lock in hydration for durable, healthy curls
Glycerin: A humectant that defines and enhances curl structure
📦 Key Products in the Curl Manifesto Range
Bain Hydratation Douceur Shampoo 🧼
Creamy, sulfate-free cleanser for curly, very curly, and coily hair. Removes impurities and buildup gently while infusing hydration.
Fondant Hydratation Essentielle Conditioner: Lightweight moisture that detangles and softens. Benefits: +98% detangling, +80% smoothness, 24hr frizz control, 2× shinier curls
Masque Beurre Haute Nutrition: Rich nourishment for very curly and coily hair. Deeply strengthens, softens and eases detangling
Crème de Jour Fondamentale Leave-In Cream: Daily anti-frizz leave-in with thermal protection up to 450 °F
Benefits: +74% conditioning, +98% detangling, +72% curl definition, +76% strength
Gelee Curl Contour Gel-Cream: Dual-action product featuring gel hold and cream hydration. Provides 24‑hour frizz control and enhanced curl shape.
Huile Sublime Repair Hair & Scalp Oil: Multi-use nourishing oil for hair and scalp. Offers shine, frizz-smoothing, and strengthening benefits.
Refresh Absolu Curl Restyling Spray: Lightweight mist to refresh and rehydrate second-day curls. Enhances bounce, softness and curl definition between washes.
💡 How to Build Your Routine
Cleanse with Bain Hydratation Douceur
Condition with Fondant Hydratation Essentielle (or use Masque Beurre for extra nourishment)
Leave-In & Define using Crème de Jour and Gelee Curl Contour
Seal & Shine with Huile Sublime Repair
Refresh mid-week with Refresh Absolu Spray
For wavies, curlies, and coils, this customizable routine supports the diversity and needs of all curl types.
✨ Selling Points
Salon-grade, vegan-friendly, sulfate-free formulations
Proven to hydrate, strengthen, and define curls while eliminating frizz
Luxurious, warm floral honey fragrance with notes of tuberose, frangipani, and white musk.
Developed by Kérastase experts to honor and celebrate natural curl diversity
🛍️ Perfect For
Anyone with wavy to tightly coiled hair seeking hydration, definition, strength, or frizz control
Customers who want a complete, professional-grade curl care ritual
