This ultra-fine styling powder is crafted to deliver instant root lift, soft volume and natural movement, without a gritty or sticky finish. According to the brand:
Adds non-gritty volume and subtle texture.
Provides pliable movement and grip for styling—especially at the roots.
Ideal for long hair (fine-to-medium density) that needs body without heaviness.
Leaves the hair feeling soft, touchable and naturally full rather than sticky, stiff, or matte-chalky.
In short: If your customer wants “that lived-in, airy, volumised look” with professional support—and hair that still feels soft and flows—this is a strong option.
Who It’s For
This styling powder is ideal for:
Fine to medium-density hair lengths, particularly mid-lengths to long hair that tends to lie flat or lose body.
Clients who struggle with limp roots or flatness but don’t want heavy products or crunchy texture.
Those who want a styling product that adds body, movement and lift, rather than just hold.
Home-styling users who appreciate professional-salon grade tools but prefer simpler “apply & go” items. For your audience at HairCareCyprus, this fits perfectly with that need.
How to Use
Ensure hair is dry, as powders deliver optimal lift on dry hair (roots especially).
Shake the container gently to loosen the powder (most volume powders will need this). For Soft Dust: “Shake the bottle before use.”
Apply a small amount of powder directly at the root area (or the sections needing lift) – start with a little and build if needed. Because of the lightweight formula, less is often more.
Work the powder in with your fingers: lift the roots, tousle, distribute through the section. The result: immediate body and grip.
Style as desired: you can follow with a blow-dry for volume, or leave natural for a tousled texture. Because Soft Dust gives pliable movement, you can still comb through or brush lightly.
Finish: If you like, follow with a light hairspray or finishing spray for extra hold—but note this powder is designed to stand alone for volume/texture.
Pro tip (salon advice): Use at the crown and nape sections for maximum root lift; for lengths you can apply more sparingly for subtle texture rather than full “lift.”
Important: Because it’s a powder, use moderate amounts; over-application may leave a light dust on hair—less is better for a natural finish.
Ingredient List
Here is the published INCI/ingredient summary (always advise customers to check the packaging for any formulation updates): Ingredients: Aqua (Water, Eau); Glycerin; Silica Silylate; Hydrated Silica; Propylene Glycol; Sodium Benzoate; Parfum (Fragrance); Maris Sal (Sea Salt, Sel Marin); Citric Acid; Sodium Sulfate; Cocos Nucifera (Coconut) Fruit Extract; Linalool; Sorbitol; Limonene; Geraniol; Citronellol; Citral; Methyl Benzoate. Highlights of key components:
Glycerin: humectant that helps maintain a comfortable, soft feel rather than “dry chalk.”
Silica/ Hydrated Silica: these provide the lightweight volumising structure, lift and texture.
Sea Salt & Coconut Extract: used in this formulation for texture enhancement and soft finish.
Fragrance & Linalool/Limonene etc.: provide scent and sensory effect (standard for styling)
Professional-grade styling: As a salon brand, Schwarzkopf gives credibility, and your clientele—many of whom value expert haircare—will recognise and trust the quality.
Volume without crunch: We position this product for those who want boost and body and still feel their hair moves and flows—rather than being locked rigid.
Easy home-styling tool: It’s ideal for guests or customers who are doing their styling at home and want a visible “lift” without complicated technique.
