A styling cream formulated to boost volume and body, particularly at the roots, while offering a lightweight, manageability-enhancing finish. According to Schwarzkopf’s official description:
Provides a light & non-sticky hold, giving fuller hair feel.
Creates volume and body for hair, adding lift and shape.
Tames frizz, smooths and improves combability, especially for fine to normal hair types.
Offers heat protection up to 230 °C / 450 °F, protecting hair during blow-drying and styling.
Conditions porous or stressed hair structures, helping to smooth out cuticles and improve texture.
In short: If you’re looking for a pre-styling product that gives hair lift, body, and finish with movement (not stiffness), this is a go-to.
Who It’s For
This product is ideal for:
Fine to medium-thickness hair that lacks volume, or tends to lie flat.
Hair that is styled with heat (blow-dry/brush) and could benefit from protective support and manageability.
Clients (or customers) looking for a styling product that goes beyond hold — one that enhances texture, smooths and boosts body rather than just locks hair in place.
Those who dislike heavy, sticky or crunchy finishes and prefer hair that still moves, yet has lift.
People whose styling workflow includes blow-drying with a round brush or who want to enhance natural air-dry texture with a cream base.
For your audience at HairCareCyprus: you can position this as a professional-salon grade styling prep that elevates the performance of their home styling tools and techniques.
How to Use
After shampooing and conditioning, towel-dry hair to remove excess water (hair should still be damp).
Apply a small amount (about a walnut-sized dose, adjust for length/thickness) of the Upload Bodifying Cream into your palm, rub hands together and distribute evenly through hair from roots to mid-lengths (and optionally ends) focusing on sections that need lift.
Blow-dry hair using a round brush (or your preferred tool) to achieve volume and root lift, or allow to air-dry for a more subtle definition and movement.
Style as desired — the product provides the base for body and hold without stiffness, so you can finish with fingers or a wide-tooth comb rather than locking everything rigidly.
For maximum volume: lift hair at the roots while applying and during blow-dry; optionally layer with a volumising powder or spray if more dramatic lift is needed.
Because this is a styling cream (not super-strong hold spray), if extreme hold is required you may follow with a stronger fixative product.
Ingredient List
Here is the ingredient list as published. (Always encourage your customers to check the packaging in case of formulation updates.) Ingredients: Aqua (Water, Eau); PVP; Dicaprylyl Carbonate; PEG-7 Glyceryl Cocoate; Octyldodecyl Stearate; Phenoxyethanol; Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer; PEG-40 Hydrogenated Castor Oil; Glyceryl Oleate; Quaternium-80; Propylene Glycol; Isohexadecane; Silica Silylate; Parfum (Fragrance); Panthenol; Ethylhexylglycerin; Polysorbate 80; Linalool; Limonene; Geraniol; Citronellol; Citral; Benzoic Acid; Methyl Benzoate.
Key points of the formulation:
The inclusion of Panthenol (also known as pro-vitamin B5) helps with hair conditioning and manageability.
The polymers (e.g., Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer) provide the styling hold/grip while remaining flexible.
Ingredients such as Dicaprylyl Carbonate and Isohexadecane contribute to lightweight emollient texture—helping avoid heavy or greasy feel.
Silica Silylate helps with texture and assist styling uplift without stiffness.
The heat-protective the formula design to withstand 230 °C styling.
Why Our Customers (at HairCareCyprus) Love It
Salon-quality styling: As a professional brand, Schwarzkopf gives credibility — your clientele who value high-end results will recognise the brand.
Lightweight finish with volume: Especially for medium-length hair, layered cuts, or clients who feel their hair gets flat after washing — the Upload gives lift without crunch.
Versatile styling: Great for both blow-drying and air-drying ← fits the home-use segment well (people not only living the full salon experience but styling at home).
