WELLA PROFESSIONALS Ultimate Color Sulfate-Free Shampoo 250ml

Protect your salon colour from the very first wash with Wella Professionals Ultimate Color Sulfate-Free Shampoo 250ml. Specially developed for colour-treated hair, this gentle, scalp-soothing shampoo cleanses effectively while helping to minimise colour washout, leaving hair refreshed, hydrated and beautifully vibrant. Powered by patented technology, the sulfate-free formula features Metal Purifier, Glycine, and Pro-Vitamin B5 (Panthenol) to help shield hair against free radical damage, remove colour-dulling metals, and lock in moisture from scalp to ends. The result is clean, healthy-looking hair with long-lasting colour brilliance and a comfortable, balanced scalp. When used as part of the complete Wella Professionals Ultimate Color routine, this shampoo helps maintain colour vibrancy for up to 10 weeks, while revitalising hair from the very first wash.

Benefits

• Sulfate-free shampoo for colour-treated hair

• Gently cleanses while helping minimise colour washout*

• Helps maintain colour vibrancy for up to 10 weeks

• Patented colour protection technology

• Enriched with Metal Purifier, Glycine, and Pro-Vitamin B5

• Removes metals that can contribute to colour fading

• Shields hair from damage caused by free radicals

• Locks in moisture from scalp to ends

• Soothes and refreshes the scalp

• Leaves hair soft, smooth and healthy-looking

• Suitable for all types of coloured hair

• Dermatologically tested

• Colour-safe formula

• Formulated without sulfates

• Free from animal-derived ingredients

• Committed to no animal testing

*Compared with a non-conditioning shampoo.

Perfect For

• Permanent colour

• Demi-permanent colour

• Highlighted or balayage hair

• Bleached hair

• Dry or porous coloured hair

• Anyone wanting to extend salon-fresh colour while gently cleansing the hair and scalp

Key Ingredients

• Metal Purifier – Helps remove metals from the hair that can contribute to colour fading and dullness.

• Glycine – Helps protect hair against free radical damage while supporting long-lasting colour.

• Pro-Vitamin B5 (Panthenol) – Helps retain moisture, leaving hair softer, smoother and healthier-looking.

How to Use

Apply to wet hair and massage gently into the scalp and lengths until a rich lather forms. Rinse thoroughly. Repeat if necessary. Follow with Wella Professionals Ultimate Color Conditioner or Ultimate Color Mask for the best colour protection and hydration.

Why You'll Love It

Every wash can contribute to colour fading, especially if hair is already porous. Wella Professionals Ultimate Color Sulfate-Free Shampoo gently cleanses without stripping your colour, while helping to detoxify the hair from metals, replenish moisture and protect against daily environmental stress. It's the ideal first step for keeping colour-treated hair vibrant, shiny and healthy between salon appointments.